ENGINEEREDTO MOVE.BUILT TO GET BIT.

Purpose-built profiles, dialed-in action, and colorways made for the water you're fishing—not the shelf they're sitting on.

THE WATER TELLS YOU
WHAT TO THROW.

Choose any style and color, then add one or more standard packs. Each style is packed in the bait count shown so you know exactly what you are getting.

Sleek Bait tournament angler presenting the HAMMER XL with a trophy largemouth bass

TOURNAMENT PROOF / 001FOCUS LOCK / BAIT

0104

4.75" Hammer XL soft bait in Electric Lime

FEATURED POURELECTRIC LIME

SEE THE ACTION

BIG-MEAL PROFILE / WIDE PADDLE

HAMMER XL ^4.75"

A full-bodied swimmer that throws a heavy tail beat and a bigger silhouette when the goal is one committed bite.

PROFILELarge baitfish

ACTIONWide kick + roll

RIG IT5/0–6/0 EWG / jighead

BEST FOROpen water + grass edges

SELECT COLORWAYElectric Lime

PRICE / 5–6 BAITS / PACK$7.49 / PACK

PACKS

SMALL-BATCH STOCK / STANDARD PACK PRICING / SPECIALTY + CUSTOM COLORS PRICED SEPARATELY

CUSTOMIZE IN THE FULL SHOP

FISH THE MOMENT

DON'T SHOP BY GUESSWORK.
SHOP BY WATER.

Choose what you're facing and get a smarter starting point for profile, movement, and color.

WHEN YOU'RE FISHING

CLEAR WATER

Subtle flash. Natural translucence. A profile they can commit to.

NATURAL + PEARLEXPLORE THIS SETUP

WHEN YOU'RE FISHING

STAINED WATER

Stronger contrast and deliberate vibration when visibility drops.

DARK BACK + FLAKEEXPLORE THIS SETUP

WHEN YOU'RE FISHING

LOW LIGHT

A readable silhouette for dawn, dusk, cloud cover, and depth.

BLUE + BLACKEXPLORE THIS SETUP

WHEN YOU'RE FISHING

HEAVY COVER

Compact movement and a clean profile where the strike zone is tight.

COMPACT + BOLDEXPLORE THIS SETUP

BUILTFROM THE WATER UP

OUR PROCESS / NO SHORTCUTS

WE DON'T START WITH
A COLOR CHART.

We start with the moment a fish decides. Water clarity. Light. Speed. Cover. Every choice works backward from the strike.

DESIGN THE MOVEMENT

The profile and tail have one job: look alive at the speed you need to fish.

POUR WITH INTENTION

Small runs keep the focus on repeatable shape, finish, and color.

PROVE IT IN WATER

If the action doesn't show up where it matters, the recipe goes back to the bench.

SEE OUR FULL PROCESS

THE FIRST CAST CLUB

THE NEWEST POUR.
BEFORE EVERYONE ELSE.

Get first access to limited colors, new profiles, field notes, and the future monthly lure drop.

EARLY DROP ACCESS MEMBERS-ONLY COLORS MONTHLY LURE OPTION

No noise. Just the drops, field notes, and fish-worthy news.

FIELD NOTES

BETTER CHOICES
BEFORE THE CAST.

EXPLORE ALL ARTICLES

Angler landing a powerful freshwater fish at the surface

WATER CLARITY / 5 MIN READ

HOW TO CHOOSE COLOR WITHOUT OVERTHINKING IT

Start with visibility, contrast, and the amount of light reaching your bait.

READ THE FIELD NOTE

Angler reeling in a fish with the rod under tension

BAIT ACTION / 4 MIN READ

WHY RETRIEVE SPEED CHANGES EVERYTHING

READ THE FIELD NOTE

Predatory fish approaching a lime paddle-tail lure underwater

RIGGING / 6 MIN READ

ONE PADDLE TAIL. THREE WAYS TO FISH IT.

READ THE FIELD NOTE

READY WHEN THE WATER IS.

MAKE THE NEXT CAST
THE RIGHT ONE.

FIND YOUR BAIT

ENGINEEREDTO MOVE.BUILT TO GET BIT.

THE WATER TELLS YOUWHAT TO THROW.

HAMMER XL 4.75"

DON'T SHOP BY GUESSWORK.SHOP BY WATER.

CLEAR WATER

STAINED WATER

LOW LIGHT

HEAVY COVER

WE DON'T START WITHA COLOR CHART.

DESIGN THE MOVEMENT

POUR WITH INTENTION

PROVE IT IN WATER

THE NEWEST POUR.BEFORE EVERYONE ELSE.

BETTER CHOICESBEFORE THE CAST.

HOW TO CHOOSE COLOR WITHOUT OVERTHINKING IT

WHY RETRIEVE SPEED CHANGES EVERYTHING

ONE PADDLE TAIL. THREE WAYS TO FISH IT.

MAKE THE NEXT CASTTHE RIGHT ONE.

THE WATER TELLS YOU
WHAT TO THROW.

HAMMER XL ^4.75"

DON'T SHOP BY GUESSWORK.
SHOP BY WATER.

WE DON'T START WITH
A COLOR CHART.

THE NEWEST POUR.
BEFORE EVERYONE ELSE.

BETTER CHOICES
BEFORE THE CAST.

MAKE THE NEXT CAST
THE RIGHT ONE.