20LAUNCH STYLE × COLOR SKUS
AUTHORIZED DEALER + DISTRIBUTION PROGRAM
STOCK THE BAIT.
SCALE THE BITE.
A wholesale program for independent tackle shops, regional retail groups, marine stores, and established distributors—built around credible product, clear assortments, and operations that can grow with your network.
RETAIL-READY PACKOUTS MULTI-LOCATION PLANNING DIRECT ACCOUNT SUPPORT
CASEPACK + MASTER CARTON PLANNING
1→MANYSINGLE-DOOR TO NETWORK ROLLOUT
FULLSELL-THROUGH SUPPORT SYSTEM
WHO WE BUILD WITH
THE RIGHT PRODUCT.
THE RIGHT PARTNER.
Sleek Bait is designed for retailers who know their water and distributors who know how to move product. The program flexes to match the size and shape of the business.
INDEPENDENT TACKLE
A focused opening assortment, practical reorder support, and product guidance built for the local water your customers actually fish.
MULTI-LOCATION RETAIL
Coordinated assortments, per-location allocation, and a repeatable launch plan for regional outdoor and marine retail groups.
MARINAS + OUTFITTERS
High-confidence profiles and colors selected around nearby species, water clarity, season, and the questions customers ask at the counter.
DISTRIBUTION PARTNERS
Volume planning, master-case organization, multi-destination coordination, and a clean product-data package for established distributors.
RETAIL SYSTEM / PACKOUT 01HANG. SCAN. SELL.
RETAIL-READY FROM THE CASE
BUILT FOR THE PEG.
ORGANIZED FOR RECEIVING.
Every wholesale conversation starts with the same question: will this be easy for the retailer to receive, present, explain, and reorder? The packaging system is planned around those four jobs.
- 01 / PRESENTATION
- Hang-ready, resealable product bags with a consistent premium brand block.
- 02 / IDENTIFICATION
- Clear style, size, and color naming for staff, customers, and product data.
- 03 / RECEIVING
- Organized inner packs and master-carton labeling for cleaner counts and allocation.
- 04 / REORDERING
- A straightforward SKU system built to make the next order faster than the first.
A RIGHT-SIZED OPENING ORDER
START WITH A SYSTEM.
NOT A RANDOM CASE.
Choose a proven opening architecture, then refine the mix around region, species, water, season, door count, and receiving model.
12OPENING SKUS
CORE WATER SET
A concentrated opening set built from four bait profiles and three high-utility colors.
- Designed for one to three doors
- Curated to local water
- Simple peg presentation
- Easy replenishment mix
20OPENING SKUS
FULL SYSTEM
Every launch profile in every condition-driven color—a complete Sleek Bait statement on the wall.
- All four bait profiles
- All five launch colors
- Merchandising support
- Seasonal reorder planning
CUSTOMPLANNED SKUS
NETWORK PROGRAM
A forecasted program shaped around location count, regional demand, receiving needs, and rollout timing.
- Per-door allocation plans
- Consolidated or split routing
- Master-case organization
- Account-level launch support
PROGRAMS SHOWN ARE STARTING ARCHITECTURES. FINAL ASSORTMENT, CASE PACKS, PRICING, AND TERMS ARE CONFIRMED WITH AN APPROVED ACCOUNT.
THE WHOLESALE LINEUP
FOUR PROFILES.
FIVE JOB-READY COLORS.
Twenty clear product stories—not a wall of near-duplicates. Each profile has a distinct presentation, and each color is built around a different visibility problem.
01
BIG-MEAL PROFILE / WIDE PADDLE
4.75" HAMMER XL
A full-bodied swimmer that throws a heavy tail beat and a bigger silhouette when the goal is one committed bite.
- PROFILE
- Large baitfish
- ACTION
- Wide kick + roll
- BEST FOR
- Open water + grass edges
02
HOOK-SLOT SWIMMER / CONTROLLED KICK
4.8" RIPRAP
A streamlined baitfish body with a hook slot for clean, weedless rigging through rock, current seams, and shoreline cover.
- PROFILE
- Shad / minnow
- ACTION
- Tight kick
- BEST FOR
- Rock + current seams
03
HOOK-SLOT SWIMMER / ALL-WATER PROFILE
4" DR SWIM BAIT
The everyday workhorse: a ribbed body, reliable paddle, and hook slot for slow rolls, trailers, and weedless searching.
- PROFILE
- Compact baitfish
- ACTION
- Fast-start paddle
- BEST FOR
- Grass + docks + search
04
INSHORE CREATURE / GLIDE TAIL
3.8" SLEEK SHRIMP
A long shrimp profile built to drift, hop, and glide through the exact brackish and saltwater zones where predators expect the real thing.
- PROFILE
- Shrimp / prawn
- ACTION
- Glide + dart
- BEST FOR
- Flats + marsh drains
Snow DriftClear to stained
Electric LimeStained to muddy
Blue HazeClear to lightly stained
Blood MoonStained, tannic, or muddy
Emerald GhostClear to lightly stained
FROM APPROVAL TO REPLENISHMENT
ONE PLAN.
EVERY DOOR.
Whether inventory lands at one receiving point or needs to be allocated across a network, the account plan starts with how your business actually buys, receives, and replenishes.
- 01QUALIFY THE ACCOUNT
Confirm channels, resale credentials, region, door count, volume, and receiving model.
- 02BUILD THE ASSORTMENT
Choose profiles and colors around local demand, season, species, and shelf space.
- 03PACK + ALLOCATE
Organize the opening order for consolidated receiving or planned location-level distribution.
- 04READ + REPLENISH
Use early movement to sharpen the mix and make the second order smarter.
FULFILLMENT ARCHITECTUREONE PO / MULTIPLE DESTINATIONS
DC010203
CONSOLIDATED • SPLIT SHIP • PER-DOOR ALLOCATION
THE SALE STARTS BEFORE THE CUSTOMER PICKS UP THE BAG.SELL-THROUGH SUPPORT
MORE THAN
A BOX AT THE DOOR.
A strong wholesale relationship is measured at the register, not the loading dock. Approved partners can be supported with the product language and visual assets needed to launch the line clearly.
PRODUCT DATA
Clean names, dimensions, color details, rigging notes, and customer-facing product copy.
IMAGE LIBRARY
High-resolution product cutouts and field imagery for web, email, social, and in-store screens.
PEG PLANNING
A practical assortment map that helps each profile and color earn a clear job on the wall.
STAFF SELL SHEETS
Fast explanations of profile, action, color, water clarity, species, and recommended rigging.
LAUNCH SUPPORT
Coordinated assets for new colors, seasonal pushes, field proof, and retailer announcements.
REORDER GUIDANCE
A conversation around what moved, what stalled, and how the next order should change.
DEALER QUESTIONS
THE DETAILS
BUYERS NEED.
Wholesale pricing and exact terms are shared with qualified accounts. These are the answers that help determine whether the program is a fit.
01WHO QUALIFIES FOR A WHOLESALE ACCOUNT?+
Sleek Bait is looking for established tackle shops, outdoor and marine retailers, licensed outfitters with retail operations, multi-location groups, and qualified distributors. A valid resale or sales-tax certificate will be requested before wholesale ordering is activated.
02IS THERE A MINIMUM OPENING ORDER?+
Opening orders are scoped to the assortment and number of locations. The program is designed to support a focused single-store test as well as a coordinated multi-door rollout. Approved accounts receive the current line sheet, case-pack details, and opening-order options.
03CAN ORDERS SHIP TO MORE THAN ONE LOCATION?+
Multi-location needs can be planned during account setup. Tell us whether you receive through one distribution point or need location-level allocation so the proposed program can match your operation.
04CAN APPROVED DEALERS SELL ONLINE?+
Online channels are reviewed as part of the application so pricing, product presentation, territory, and brand standards are clear before launch. Include every website or marketplace where you intend to offer Sleek Bait.
05WHAT HAPPENS AFTER I APPLY?+
The wholesale team reviews your business, retail channels, location count, region, and initial volume. Qualified applicants then receive a direct conversation about assortment, case packs, current pricing, receiving needs, and launch timing.
AUTHORIZED PARTNER APPLICATION
LET'S BUILD
THE OPENING ORDER.
Tell us how your business sells, where your customers fish, and how many locations you need to supply. The goal is a serious first conversation—not an automatic account approval.
01BUSINESS REVIEWCHANNELS + RESALE STATUS
02PROGRAM FITASSORTMENT + VOLUME
03ACCOUNT SETUPTERMS + RECEIVING
A valid resale or sales-tax certificate is required before an approved wholesale account can place its first order.